Trends

From Norse God to AI Assistant for Maintenance: Meet 2BM's Ask Odin

A United VARs Interview with Lars Bork Dylander, CEO of 2BM

2BM is part of SOA People, and is the United VARs member for Denmark. With twenty-five years in the SAP ecosystem, 2BM is transforming maintenance operations with its new AI assistant, Ask Odin. Lars Bork Dylander is the CEO and founder of 2BM, which he started in 2000 to support forward-thinking companies with HR and mobile business solutions.

I spoke with Lars to find out how they're using AI to improve maintenance operations, and what he has to say about AI-related security and compliance concerns.

​Exploring AI in 2025 with United VARs: Opinions, Advice, and Use Cases from our Global Platinum SAP Partners

In a new blog series for 2025, we’re speaking with United VARs members to learn how they use SAP Business AI to address challenges, improve processes, and expand what’s possible.

How to Deliver Better Customer Experiences with SAP Business AI and Joule

A United VARs interview with Constanze Staab from All for One CX

Based in Germany, Austria, and Switzerland, United VARs member, All for One Customer Experience GmbH specializes in SAP technology that enhances customer experiences and improves how businesses run.

I talked to Constanze Staab, Senior Consultant at All for One CX, to get her opinion on how SAP Business AI is helping companies deliver better customer experiences.

How Growing Businesses Can Get Started with AI: No Coding, No Complications, Just Results

A United VARs Interview with Rich Rodriguez, Associate Principal at Answerthink

Answerthink, a Hackett Group company (NASDAQ: HCKT) and a United VARs member for US and Canada, is leading the way in making AI accessible, practical, and transformative for businesses across North America.

Answerthink specializes in SAP solutions, including business analytics, financial planning, and AI-driven insights. Its mission is to simplify complex processes and make advanced technologies accessible to small and mid-sized companies.

I spoke with Rich Rodriguez, Associate Principal at Answerthink, to learn how the company is empowering businesses to streamline planning processes and develop smarter strategies; all without requiring any technical expertise.

Why Now is the Time for Midsize Companies to Explore AI and How to Start

A United VARs interview with Carlos Polo from Seidor

United VARs member, Seidor, is a technology consultancy with offices in forty-five countries. The organization specializing in SAP solutions and helping businesses of all sizes harness the power of AI to transform their operations.

In this blog, Carlos Polo, Seidor’s Director IA & EDGE Technologies, shares his perspective on why now is the perfect time to explore AI and how businesses can build a roadmap for success.

Industry 5.0: The New Era of Human-Machine Collaboration

If anyone thought the Fourth Industrial Revolution marked the pinnacle of our relationship with technology, they should think again: Industry 5.0 has arrived.

The Impact of Deepfakes in the Business World

In 2019, the CEO of a major European company received what seemed to be a phone call from his boss. Trusting the familiar voice, he authorised an urgent transfer of €220,000. Only later did he realise he had been defrauded through the use of audio deepfakes.

Post-quantum Cryptography: A race against time to protect data

Cybersecurity experts have embarked on a race against time to develop new protection algorithms: post-quantum cryptography (PQC). The big challenge is that it requires more computational resources and bandwidth, as well as the upgrading of entire infrastructures.

The battle for equality in the tech industry

Reducing the gender gap in the labour market is one of humanity’s greatest challenges. Ensuring that women have the same opportunities as men in accessing, developing, and progressing in work would be highly beneficial for the world, both socially and economically. However, gender disparity in economic participation and opportunities remains high, with profound implications…

Reducing scale to the extreme, to the point where matter behaves radically differently, may sound like something out of a science fiction film.

The disruptive power of 3D Printing

3D printing challenges the boundaries between the digital and the physical. It began as a laboratory curiosity, limited to creating simple models and test pieces, but in recent decades it has made giant strides, becoming one of the cornerstones of Industry 4.0.

Digitalisation Shapes the Future of the Financial Sector

In an environment where data has become the main asset and agility the greatest differentiator, financial institutions are facing a crossroads: adapt or fall behind.

The metaverse is emerging as a transformative reality in the business world. This virtual environment, which combines elements of augmented reality, virtual reality, artificial intelligence, and blockchain, allows users to interact in three-dimensional digital spaces and offers immense potential for various applications in industry and commerce.

Smart Cities: Reinventing Urban Life in the 21st Century

Currently, just over half of the world's population resides in cities. However, according to UN data, by 2050, it is anticipated that 70% of the global population will live in urban areas, presenting significant challenges regarding quality of life and sustainability.