Talent scarcity stands as one of the most pressing challenges confronting the business world: organisations are finding it increasingly difficult to recruit employees who possess both technical expertise and soft skills.

"Creating People Advantage 2023: Set the Right People Priorities for Challenging Times", conducted by BCG, 72% of over 6,800 surveyed executives assert that people management and talent scarcity represent the greatest challenge for their organisations today.

How did we reach this point? Firstly, declining birth rates and an ageing population, combined with the opportunity for many workers in various countries to retire early, are resulting in a significant reduction in the workforce's size.

The gap between workers' skills and companies' demands is another factor contributing to talent scarcity: the rapid pace of technological development often outpaces educational systems' ability to equip students with the skills required for modern jobs.

Another contributing factor is the motivation of young people, who now place a higher value on achieving a balance between personal and professional life. Consequently, they opt for more flexible activities such as freelancing or entrepreneurship, thereby reducing the pool of available workers for more traditional jobs.

High labour mobility resulting from globalisation also plays a role, making it easier for talented individuals to switch jobs or countries.

Ultimately, talent scarcity within organisations is a multifaceted phenomenon that varies by region but presents a significant challenge for both companies and governments.

Empowering Teams

Talent scarcity impacts all areas of organisations and is particularly acute in key sectors such as Information Technology (IT), engineering, finance, marketing, or human resources.

Fortunately, companies have a variety of tools to address this issue.

The path forward involves empowering the capabilities of the existing workforce. Faced with challenges in hiring new employees, organisations must embrace this new labour paradigm and invest in the learning and growth of their current teams.

Retaining talent represents a significant challenge, requiring time, resources, and creativity, not only to support them in their training and development but also to align their aspirations with business objectives.

Implementing continuous training and development programmes requires a strategic and long-term approach. Companies must identify existing skill gaps and design personalised training plans that enable employees to acquire new knowledge and stay updated.

Building a strong corporate culture aligned with employees' values is another fundamental pillar. This involves promoting a positive work environment, with policies for work-life balance, wellness programmes, recognition of exceptional performance, and open and transparent communication at all levels.

Finally, the adoption of remote and hybrid work models has proven to be an effective strategy for retaining and attracting valuable talent. These schemes provide flexibility and autonomy to employees, reducing the stress associated with long commutes and allowing them to better balance their personal and professional responsibilities.

Technology in Talent Management

Technology plays a crucial role in the talent retention and management strategies pursued by companies. Tools such as artificial intelligence, machine learning, the Internet of Things, data analytics, blockchain, or robotics help improve efficiency, transparency, and employee satisfaction, while enabling more efficient tracking of their performance and development.

Utilising these technologies in talent management allows companies to automate and optimise processes, improve data-driven decision-making, and offer more personalised and efficient experiences for both employees and candidates.

By integrating them, organisations can better address current challenges in the labour market and ensure sustainable talent development.

The best option for organisations wishing to implement effective talent retention and management strategies is to turn to technological solutions that offer a comprehensive view of their human capital, from recruitment to development and retention.

SAP SuccessFactors is one such solution: it offers a complete suite of cloud solutions for talent management, including tools for workforce planning, learning and development, HR data analytics, and performance management.

On the other hand, SAP Fieldglass is a solution that helps manage the flexible workforce better and faster, with more strategic information, control, and savings in assignment management and contingent workforce management.

Technological tools, combined with retention strategies based on positive organisational culture and professional development, become the best allies in tackling this challenge and turning it into a growth opportunity.

The future of work is not about a competition for the quantity of talent, but for its quality. Companies that manage to create a work ecosystem where employees feel valued, heard, and with growth opportunities will thrive in the digital era.

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